Meet the Maker: Jolene Taracatac


Jolene Taracatac is the founder of Style Squad, a fashion app that aims to empower people to feel confident in who they are in all aspects of their life including their style. She is a UCF alumna where she got her degree in Business Management. A few years after graduating from UCF she attended and graduated from the Fashion Institute of Design and Merchandising in LA. She has been involved in the fashion industry for years doing different things from managing a clothing retail store to assisting fashion stylists during her time in LA.

Let’s meet Jolene:

What time of day do you like to start work?

I like to start my mornings off slow and start work somewhere between 10:00am and 11:00am.

Are tough decisions best taken on by one person or by a group?

I think tough decisions are best taken on by one person that maybe would consult a mentor or two. It usually depends on how important the decision is and how fast it needs to be made. Making a tough decision in a group can definitely slow down the process.

Do you want to be liked or respected?

I would prefer both but I think being respected is definitely more important.

What does your support system look like?

I like to keep other entrepreneurial-minded people close to me. People who are also working on their own goals and dreams. It’s a good support system to have because they understand the challenges of starting a business and will be there to cheer you on and give advice.

What would your key entrepreneur advice be?

Be willing to get uncomfortable, know that obstacles and failures are inevitable but all that matters is keeping your head in the game. Mindset is everything.

The right mindset, an action plan, and resilience is the recipe for success.

What do you find the most difficult part of your job?

The most difficult part of my job is there is no one telling me exactly what I need to do. It’s about trying a bunch of different things and learning as I go. But it’s also one of the most exciting things about the job.

Have you ever made a mistake you wish you could take back?

No because every mistake is a valuable lesson learned.

If you could fix one thing about your company today, what would it be?

It would be to fix the missing gaps in my team. We could definitely use someone with marketing expertise.

What does ‘style’ mean in Orlando/Central Florida?

I think style in Orlando and Central Florida means wearing whatever is comfortable, keeps you cool, and doesn’t take too much thought. I think a lot of inspiration is needed, which is a problem I hope to help solve. I would say there are handful of people who are confident in their style here, but so many people don’t seem to put too much thought into it.

Describe your ideal food day in Orlando.

Having an ideal food day in Orlando is tough because there are still so many places I haven’t tried. I have started a list, so it would involve trying out these new places. I love all kinds of food so send recommendations my way!